SnapTags are changing the landscape of the Warren Miller film series. First Bank is offering film-goers the opportunity to participate in a sweepstakes for a custom-made pair of skis or a snowboard by snapping and sending in a SnapTag. The program engages consumers, promotes the bank’s free checking offer and allows First Bank to track conversion rate from participation to customer acquisition.

Through a text message, consumers provide their name to complete their entry, allowing First Bank to track the significance of participants opening free checking account.

“SnapTags not only give First Bank an opportunity to engage consumers in a meaningful way at an event, but they also create visibility into how an event exposure drives consumer adoption of our free checking account,” said Brian Jensen, VP of Marketing at First Bank of Colorado.