SnapTag featured on Janet Jackson advertising in Entertainment Weekly

Entertainment Weekly is using SpyderLynk SnapTags to add interactivity to the pages of their magazine for the first time this week. Interactive solutions delivered via the magazine include mobile promotional opportunities and mobile purchase opportunities.

Entertainment Weekly is offering consumers the opportunity to enter a sweepstakes this week when they visit Samsung and Janet Jackson’s advertisements.

Entertainment Weekly ran a full page advertisement promoting the sweepstakes and consumers have the opportunity to win movie tickets for a year.

Participants who snapped and sent in the Janet Jackson SnapTag received a link to Amazon.com giving them an opportunity to make a mobile purchase of Janet Jackson’s Number Ones CD.

Unlike 2D mobile barcodes, SnapTags activate a text response from Entertainment Weekly. Consumers have been proven to be highly responsive to text messages sent to their mobile phones.