Mediapost’s OMMA Magazine, the Magazine of Online Media, Marketing & Advertising features an article about SnapTags in it’s January issue.

The article explains that ” Through mobile activation, companies have found a way to not only deliver a wide range of brand content, but open an actual dialogue with the consumer.”

“This sort of technology is an amazing opportunity for advertisers to expand their content beyond the parameters of traditional media,” says Dan Cornell, director of digital strategy at Edelman. “It’s a door opener to creating a real relationship.”

“Often, this relationship between advertiser and consumer starts rather simply with brand recognition, often involving the brand logo. Denver CO based Spyderlink recognized the importance of the logo and is now taking a brand first approach with technology much more accessible than your average 2D or QR mobile barcode.”

Read the article by Tricia Despres now.