CoverGirl uses Branded SnapTag to engage consumers
CoverGirl is the latest advertiser to use a SpyderLynk SnapTag to optimize the value of advertising impressions and engage consumers. In the November 2nd issue of Star Magazine, CoverGirl offers readers an opportunity to snap and send in a branded SnapTag to enter a sweepstakes to win a Swag Bag from a Star Magazine Red Carpet Event.
Placing SnapTags in brand advertising and marketing, creates an opportunity for more interactive, trackable campaign not only improving the value of the marketing materials but also creating a more dynamic relationship between marketers and consumers. SnapTags are the only branded mobile barcode. To activate, consumers snap and send the SnapTag making them more accessible than 2D barcodes or QR codes which require the download of a software application.
Ladies, grab your issue of Teen Vogue and turn to page 63 for your chance to win with SpyderLynk SnapTags!
Brought to you by Lycra and Fruit of the Loom, readers who snap a photo of the Lycra SnapTag in this month’s issue will be automatically entered into a drawing to win one of 25 prize packages from the Fruit of the Loom Fresh Collection.
If you happen to miss out on one of the prize packages, don’t worry – you can still get more incentive from the advertisers! Send in your name and e-mail address and you’ll get back an additional special offer with purchase.
With over 1 million readers, Teen Vogue, like many other magazine and publications nationwide are looking for additional ways to reach consumers and have implemented interactive campaigns, like this one. With SpyderLynk’s SnapTags, advertisers are able to interact with readers on a mobile level and deliver back wanted content straight to their cell phones. From prizes, to free samples, to coupons and discount codes, SnapTags are the newest in mobile barcodes, offering a branded, more accessible alternative to 2D Barcodes. Check out the SnapTag demo here to see for yourself how these “snappable” interactive tools work.
Campaigns, Marketing/Advertising, Traditional Media
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2D barcodes, contest, Fruit of the Loom, interactive ads, Lycra, mobile barcodes, prize, SnapTags, SpyderLynk, Teen Vogue
Star Magazine and Procter & Gamble’s Secret deodorant have teamed up with SpyderLynk in the latest issue of the publication, using SnapTags to create a snappable sweepstakes for readers.
The SnapTags are part of an innovative advertisement for Secret in conjunction with an interview with newest music sensation Cobra Starship and the band’s front man Gabe Saporta.
To activate the SnapTag sweepstakes, readers simply have to take a photo of the tag with their camera phone and send it in to the designated phone number or e-mail address.
Readers who enter the sweepstakes are automatically entered for a chance to win a trip to see Cobra Starship live in concert. The SnapTag is the interactive brand-marketing tool offering readers the opportunity to immediately enter the sweepstakes and engage with their favorite brands and music artists.
Grab your copy of Star Magazine today to check out this new innovative advertisement and to enter to see Cobra Starship live!
This past weekend, SnapTags were on display along with Dell’s new mini Netbooks at Austin City Limits Music Festival. Dell is the first computer manufacturer to use SnapTags, the more accessible, branded alternative to a 2D barcode, in event marketing.
Dell used SnapTags to drive interest and awareness in the mini Netbook by featuring a picture of the new product as the centerpiece of the promotional SnapTag. Consumers were invited to snap and send in the Dell SnapTag for the opportunity to win ACL Backstage passes, concert tickets to future show or a Dell Mini 10 Netbook.
The impact of Event Marketing has historically been tough to evaluate. Demonstrating a product among an event filled with a product’s target market feels like a good strategy, but only if a marketer really creates awareness and engages the consumer in a meaningful way.
SnapTags offer brand marketers a means for making event marketing more effective and measurable:
1. SnapTags provide consumers a simple means for participating in a brand promotion at event.
2. SnapTags give brand marketers a way to convert interest to an ongoing conversation when they offer access to an email or text club.
3. SnapTag promotions can be used to drive booth or display traffic.
In an unprecedented move, MediaNews Group, one of the nation’s largest newspaper companies has added SnapTags to its “Live Better” special sections to give its print newspapers interactive functionality. This branded, more accessible alternative to a 2D barcode, appeared this week in the inaugural Live Better special section entitled Live Green running in 28 newspapers reaching over 3.8 million readers nationwide.
MediaNews Group is the first newspaper company to offer this interactive ability for readers and advertisers on a wide-scale. SnapTags allow readers to access extra digital content from the newspapers and advertisers themselves, including special offers, additional stories, coupons, prizes, free samples, etc. without ever having to leave their couch or kitchen table or put their newspaper down. SnapTags allow this content to be delivered instantly back to the reader’s cell phone – all readers have to do is snap a photograph of any of the SnapTags placed throughout Live Better special sections, send it to a designated phone number or e-mail address and get back unique extras.
And since nearly 90 percent of advertising budgets still go toward traditional print advertising, using SnapTags allows MediaNews Group and its advertisers an option to innovate to make the most of their print ads – setting them apart from the competition and allowing them to give readers more of what they want, when they want it.
Look for SnapTags in future special sections and editions of local MediaNews Group papers.
SpyderLynk has gone pink this month, currently featured in the latest issue of Better Homes and Gardens as part of its “Pink with a Purpose” campaign. The campaign highlights a collection of pink products that help raise funds and support awareness for breast cancer by giving a portion of the proceeds or donations back to Susan G. Komen for the Cure®.
The campaign is also promoting a contest to win a fabulous pink prize through SpyderLynk SnapTags. Readers snap a photo of the SnapTag with their mobile phone and send it to a designated phone number or e-mail address to be entered to win.
The pink prize pack valued at $500 features a copy of the “Pink Plaid” edition of the Better Homes and Gardens News Cook Book, a KitchenAid Artisan Series Cook for the Cure® Stand Mixer and products from Coldwater Creek and Ford Warriors in Pink apparel.
Grab your copy of Better Homes and Gardens today to shop the collection of pink products helping to support breast cancer awareness today and enter to win this fabulous pink prize with just the snap of a photo on your camera phone!
VPX Sports, a leading muscle and fitness nutrition brand, tapped SpyderLynk’s quick response tag to support its event and advertising efforts and was recently featured on VPX advertising in Oxygen Magazine.
The advertisement running in Oxygen features a key VPX sports nutrition supplement product – Redline Princess. The first 200 participants to send in the SnapTag photo of the product using their mobile phones receive a free product sample, and will have the opportunity to engage in a lasting mobile relationship with VPX.
“This is one of the first times this technology has been used in our industry,” said Omar Santamaria, Creative Director for VPX. “Incorporating SpyderLynk’s SnapTag quick response tag in our Oxygen Magazine ads not only allows us to engage with our customers on a mobile level, it enables us to track consumer behavior, and to tailor our messages and promotions to specific consumer groups – increasing the effectiveness and adding a new dimension to our overall marketing programs.”
VPX Sports used models wearing SnapTags at the Arnold Sports Festival to engage with consumers
At the Arnold Sports Festival, one of the nation’s largest multi-sport festivals bringing together thousands of gym owners, athletes and fitness companies, VPX used a promotional team adorning multiple SnapTags on their lanyards to give away samples redeemable at the VPX booth.
For more information on SpyderLynk’s relationship with VPX Sports, check out the full news release here.
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