SpyderLynk Blog » Events

SnapTag Event Marketing Connects First Bank to Warren Miller Film-Goers

SpyderLynk — Thu, 03 Dec 2009 22:41:16 +0000

SnapTags are changing the landscape of the Warren Miller film series. First Bank is offering film-goers the opportunity to participate in a sweepstakes for a custom-made pair of skis or a snowboard by snapping and sending in a SnapTag. The program engages consumers, promotes the bank’s free checking offer and allows First Bank to track conversion rate from participation to customer acquisition.

Through a text message, consumers provide their name to complete their entry, allowing First Bank to track the significance of participants opening free checking account.

“SnapTags not only give First Bank an opportunity to engage consumers in a meaningful way at an event, but they also create visibility into how an event exposure drives consumer adoption of our free checking account,” said Brian Jensen, VP of Marketing at First Bank of Colorado.

SpyderLynk named a 2009 DEMOGala Showcase Company!

SpyderLynk — Wed, 07 Oct 2009 22:47:36 +0000

SpyderLynk announced today it has been chosen as one of the 20 showcase companies for the 2009 DEMOgala technology conference on Oct. 8, 2009 at the Denver Convention Center. DEMOgala is the region’s largest technology conference, with a showcase of demonstrations from innovative Colorado companies and more than 40 Founders and CEOs from around the nation. These leading edge entrepreneurs will be sharing insight on how they are leveraging technology for success.

“Our judges chose SpyderLynk as one of the top 20 most innovative technology companies this year because of their leading-edge work in mobile marketing,” said Su Hawk, president, CSIA. “We’re proud to have this smart company and people involved, because the national tech leaders who are attending and speaking should see what SpyderLynk is all about, and we’re pleased to provide that forum,” she said.

(Thanks, we are, too!)

We’d also like to take a minute to thank the folks at CSIA for naming SpyderLynk a 2009 DEMOGala Showcase company and a big thanks to iSherpa for nominating us for this honor. It’s such a privilege to be named to this list alongside some of the most innovative and interesting companies coming out of Colorado today and we look forward to seeing what other great technologies and services will come out of this group in the future.

– The SpyderLynk Team

To read more about SpyderLynk being named a DEMOgala showcase company, click here.

SnapTags Enable Dell to Engage Austin City Limits Festival Goers

SpyderLynk — Mon, 05 Oct 2009 22:05:55 +0000

This past weekend, SnapTags were on display along with Dell’s new mini Netbooks at Austin City Limits Music Festival. Dell is the first computer manufacturer to use SnapTags, the more accessible, branded alternative to a 2D barcode, in event marketing.

Dell used SnapTags to drive interest and awareness in the mini Netbook by featuring a picture of the new product as the centerpiece of the promotional SnapTag. Consumers were invited to snap and send in the Dell SnapTag for the opportunity to win ACL Backstage passes, concert tickets to future show or a Dell Mini 10 Netbook.

The impact of Event Marketing has historically been tough to evaluate. Demonstrating a product among an event filled with a product’s target market feels like a good strategy, but only if a marketer really creates awareness and engages the consumer in a meaningful way.

SnapTags offer brand marketers a means for making event marketing more effective and measurable:

1.   SnapTags provide consumers a simple means for participating in a brand promotion at event.
2.   SnapTags give brand marketers a way to convert interest to an ongoing conversation when they offer access to an email or text club.
3.   SnapTag promotions can be used to drive booth or display traffic.