Through a text message, consumers provide their name to complete their entry, allowing First Bank to track the significance of participants opening free checking account.

“SnapTags not only give First Bank an opportunity to engage consumers in a meaningful way at an event, but they also create visibility into how an event exposure drives consumer adoption of our free checking account,” said Brian Jensen, VP of Marketing at First Bank of Colorado.

CoverGirl uses Branded SnapTag to engage consumers

CoverGirl is the latest advertiser to use a SpyderLynk SnapTag to optimize the value of advertising impressions and engage consumers. In the November 2nd issue of Star Magazine, CoverGirl offers readers an opportunity to snap and send in a branded SnapTag to enter a sweepstakes to win a Swag Bag from a Star Magazine Red Carpet Event.

Placing SnapTags in brand advertising and marketing, creates an opportunity for more interactive, trackable campaign not only improving the value of the marketing materials but also creating a more dynamic relationship between marketers and consumers. SnapTags are the only branded mobile barcode. To activate, consumers snap and send the SnapTag making them more accessible than 2D barcodes or QR codes which require the download of a software application.

Brought to you by Lycra and Fruit of the Loom, readers who snap a photo of the Lycra SnapTag in this month’s issue will be automatically entered into a drawing to win one of 25 prize packages from the Fruit of the Loom Fresh Collection.

If you happen to miss out on one of the prize packages, don’t worry – you can still get more incentive from the advertisers! Send in your name and e-mail address and you’ll get back an additional special offer with purchase.

With over 1 million readers, Teen Vogue, like many other magazine and publications nationwide are looking for additional ways to reach consumers and have implemented interactive campaigns, like this one. With SpyderLynk’s SnapTags, advertisers are able to interact with readers on a mobile level and deliver back wanted content straight to their cell phones. From prizes, to free samples, to coupons and discount codes, SnapTags are the newest in mobile barcodes, offering a branded, more accessible alternative to 2D Barcodes. Check out the SnapTag demo here to see for yourself how these “snappable” interactive tools work.

The campaign is also promoting a contest to win a fabulous pink prize through SpyderLynk SnapTags. Readers snap a photo of the SnapTag with their mobile phone and send it to a designated phone number or e-mail address to be entered to win.

The pink prize pack valued at $500 features a copy of the “Pink Plaid” edition of the Better Homes and Gardens News Cook Book, a KitchenAid Artisan Series Cook for the Cure® Stand Mixer and products from Coldwater Creek and Ford Warriors in Pink apparel.

Grab your copy of Better Homes and Gardens today to shop the collection of pink products helping to support breast cancer awareness today and enter to win this fabulous pink prize with just the snap of a photo on your camera phone!

SpyderLynk’s SnapTags give event marketers an opportunity to add interactive functionality to event marketing materials, making them more powerful and effective marketing devices.

Here are 10 interactive offers marketers can now deliver on traditional event marketing materials via a SnapTag to engage event participants and drive brand interest and sales activation:

1. Share Information
•    SnapTags are easy to place throughout an event or tradeshow booth offering unique pieces of information

2. Scavenger Hunt
•    Hunts involving 4-5 SnapTags drive visits to key event sites
•    Participants completing the hunt can receive prizes or have a chance to win a prize
•    Awarding ‘instant win’ prizes throughout the hunt can increase the level of excitement and participation

3. Promotions
•    Offer consumers a chance to enter sweepstakes and instant win promotional programs

4. Event Voting
•    Engage event participants to register their preferences or stance on event-related topics

5. Capture Interest
•    Offer participants an opportunity to register their interest in a subject or product and request a future phone call

6. Drive Retail Visits
•    Send a list of retail locations in an area or zip code

7. Motivate a Sale
•    Send back a discount code for an in-store or online purchase discount

8. Create an Ongoing Relationship
•    Offer an opportunity to opt into a email loyalty program
•    Offer a text update program

9. Offer Consumers a Donation Opportunity
•    Offer Consumers the opportunity to make a donation or trigger a donation from a sponsor

10. Enable Viral Activation
•    Encourage participants to extend the power of the program by forwarding the SnapTag to friends

SpyderLynk’s SnapTag Quick Response Tag is a branded, more accessible alternative to a 2D barcode. SnapTags have been successful in driving brand engagement at Lollapalooza, Austin City Limits, Arnold Sports Festival, the Mississippi State Fair and the National Stock Show events.

It is a tough time to be a marketer. This is no secret. Increasing media fragmentation is compromising the effectiveness and efficiency of media dollars, consumer behavior is evolving and hard to track, and the Internet has created an expectation about the interactivity and trackability of marketing. But existing technology hasn’t yet made this an easy deliverable yet and the current economy continues to drive down marketing budgets. Marketers are left to do more with less in this dynamic, ever-changing marketplace.

One thing that remains the same is that traditional media dominates media spend. In 2009, 90 percent of U.S. media budgets will be expressed in traditional media with only 10 percent of media budgets expressed in interactive media. While media dollars will shift to interactive marketing over the next five years, the shifting media dollars represent only 5 percent of expenditure – Forrester projects in 2013 that with 85 percent of U.S. media budgets will still be spent on traditional media.

SpyderLynk SnapTags enable traditional media with interactive functionality so that when a marketing device or advertisement captures a consumer’s attention and interest, the consumer has a means of interacting with the advertisement.

While the old adage is that depending on the media placement and creative, it takes 3-8 impressions to motivate a consumer in the market for a product to act, a SnapTag offers a consumer the opportunity to engage the first time they see an advertisement shortening sales cycles and increasing media efficiency. SnapTags offer consumers instant gratification; consumers snap a photo of the SnapTag, send it in and get back a promotion, discount, sample offer, etc. back from the brand they just opted to engage with moments before.

The interactive functionality of SnapTags creates an opportunity for stickier advertisements, one-to-one messaging, CRM opportunities and 360 degree marketing while also driving better media effectiveness, efficiency and tracking.

At SpdyerLynk, we want to help marketers make the most of their budgets. With  90 percent of budgets spent on traditional media, SpyderLynk offers markets a way to increase each placement’s effectiveness, interactivity and engagement – making the most of the traditional media marketers already use.