CoverGirl uses Branded SnapTag to engage consumers

CoverGirl is the latest advertiser to use a SpyderLynk SnapTag to optimize the value of advertising impressions and engage consumers. In the November 2nd issue of Star Magazine, CoverGirl offers readers an opportunity to snap and send in a branded SnapTag to enter a sweepstakes to win a Swag Bag from a Star Magazine Red Carpet Event.

Placing SnapTags in brand advertising and marketing, creates an opportunity for more interactive, trackable campaign not only improving the value of the marketing materials but also creating a more dynamic relationship between marketers and consumers. SnapTags are the only branded mobile barcode. To activate, consumers snap and send the SnapTag making them more accessible than 2D barcodes or QR codes which require the download of a software application.

To activate the SnapTag sweepstakes, readers simply have to take a photo of the tag with their camera phone and send it in to the designated phone number or e-mail address.

Readers who enter the sweepstakes are automatically entered for a chance to win a trip to see Cobra Starship live in concert. The SnapTag is the interactive brand-marketing tool offering readers the opportunity to immediately enter the sweepstakes and engage with their favorite brands and music artists.

Grab your copy of Star Magazine today to check out this new innovative advertisement and to enter to see Cobra Starship live!

Dell used SnapTags to drive interest and awareness in the mini Netbook by featuring a picture of the new product as the centerpiece of the promotional SnapTag. Consumers were invited to snap and send in the Dell SnapTag for the opportunity to win ACL Backstage passes, concert tickets to future show or a Dell Mini 10 Netbook.

The impact of Event Marketing has historically been tough to evaluate. Demonstrating a product among an event filled with a product’s target market feels like a good strategy, but only if a marketer really creates awareness and engages the consumer in a meaningful way.

SnapTags offer brand marketers a means for making event marketing more effective and measurable:

1.    SnapTags provide consumers a simple means for participating in a brand promotion at event.
2.    SnapTags give brand marketers a way to convert interest to an ongoing conversation when they offer access to an email or text club.
3.    SnapTag promotions can be used to drive booth or display traffic.

The campaign is also promoting a contest to win a fabulous pink prize through SpyderLynk SnapTags. Readers snap a photo of the SnapTag with their mobile phone and send it to a designated phone number or e-mail address to be entered to win.

The pink prize pack valued at $500 features a copy of the “Pink Plaid” edition of the Better Homes and Gardens News Cook Book, a KitchenAid Artisan Series Cook for the Cure® Stand Mixer and products from Coldwater Creek and Ford Warriors in Pink apparel.

Grab your copy of Better Homes and Gardens today to shop the collection of pink products helping to support breast cancer awareness today and enter to win this fabulous pink prize with just the snap of a photo on your camera phone!