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By SpyderLynk, November 3, 2009 2:51 pm

CoverGirl uses Branded SnapTag to engage consumers

CoverGirl is the latest advertiser to use a SpyderLynk SnapTag to optimize the value of advertising impressions and engage consumers. In the November 2nd issue of Star Magazine, CoverGirl offers readers an opportunity to snap and send in a branded SnapTag to enter a sweepstakes to win a Swag Bag from a Star Magazine Red Carpet Event.

Placing SnapTags in brand advertising and marketing, creates an opportunity for more interactive, trackable campaign not only improving the value of the marketing materials but also creating a more dynamic relationship between marketers and consumers. SnapTags are the only branded mobile barcode. To activate, consumers snap and send the SnapTag making them more accessible than 2D barcodes or QR codes which require the download of a software application.

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By SpyderLynk, October 12, 2009 4:20 pm

Ladies, grab your issue of Teen Vogue and turn to page 63 for your chance to win with SpyderLynk SnapTags!

Brought to you by Lycra and Fruit of the Loom, readers who snap a photo of the Lycra SnapTag in this month’s issue will be automatically entered into a drawing to win one of 25 prize packages from the Fruit of the Loom Fresh Collection.

If you happen to miss out on one of the prize packages, don’t worry – you can still get more incentive from the advertisers! Send in your name and e-mail address and you’ll get back an additional special offer with purchase.

With over 1 million readers, Teen Vogue, like many other magazine and publications nationwide are looking for additional ways to reach consumers and have implemented interactive campaigns, like this one. With SpyderLynk’s SnapTags, advertisers are able to interact with readers on a mobile level and deliver back wanted content straight to their cell phones. From prizes, to free samples, to coupons and discount codes, SnapTags are the newest in mobile barcodes, offering a branded, more accessible alternative to 2D Barcodes. Check out the SnapTag demo here to see for yourself how these “snappable” interactive tools work.

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By SpyderLynk, September 25, 2009 1:17 pm

In an unprecedented move, MediaNews Group, one of the nation’s largest newspaper companies has added SnapTags to its “Live Better” special sections to give its print newspapers interactive functionality. This branded, more accessible alternative to a 2D barcode, appeared this week in the inaugural Live Better special section entitled Live Green running in 28 newspapers reaching over 3.8 million readers nationwide.

MediaNews Group is the first newspaper company to offer this interactive ability for readers and advertisers on a wide-scale. SnapTags allow readers to access extra digital content from the newspapers and advertisers themselves, including special offers, additional stories, coupons, prizes, free samples, etc. without ever having to leave their couch or kitchen table or put their newspaper down. SnapTags allow this content to be delivered instantly back to the reader’s cell phone – all readers have to do is snap a photograph of any of the SnapTags placed throughout Live Better special sections, send it to a designated phone number or e-mail address and get back unique extras.

And since nearly 90 percent of advertising budgets still go toward traditional print advertising, using SnapTags allows MediaNews Group and its advertisers an option to innovate to make the most of their print ads – setting them apart from the competition and allowing them to give readers more of what they want, when they want it.

Look for SnapTags in future special sections and editions of local MediaNews Group papers.

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By SpyderLynk, August 31, 2009 2:16 pm

Posted by Jane McPherson

It is a tough time to be a marketer. This is no secret. Increasing media fragmentation is compromising the effectiveness and efficiency of media dollars, consumer behavior is evolving and hard to track, and the Internet has created an expectation about the interactivity and trackability of marketing. But existing technology hasn’t yet made this an easy deliverable yet and the current economy continues to drive down marketing budgets. Marketers are left to do more with less in this dynamic, ever-changing marketplace.

One thing that remains the same is that traditional media dominates media spend. In 2009, 90 percent of U.S. media budgets will be expressed in traditional media with only 10 percent of media budgets expressed in interactive media. While media dollars will shift to interactive marketing over the next five years, the shifting media dollars represent only 5 percent of expenditure – Forrester projects in 2013 that with 85 percent of U.S. media budgets will still be spent on traditional media.

SpyderLynk SnapTags enable traditional media with interactive functionality so that when a marketing device or advertisement captures a consumer’s attention and interest, the consumer has a means of interacting with the advertisement.

While the old adage is that depending on the media placement and creative, it takes 3-8 impressions to motivate a consumer in the market for a product to act, a SnapTag offers a consumer the opportunity to engage the first time they see an advertisement shortening sales cycles and increasing media efficiency. SnapTags offer consumers instant gratification; consumers snap a photo of the SnapTag, send it in and get back a promotion, discount, sample offer, etc. back from the brand they just opted to engage with moments before.

The interactive functionality of SnapTags creates an opportunity for stickier advertisements, one-to-one messaging, CRM opportunities and 360 degree marketing while also driving better media effectiveness, efficiency and tracking.

At SpdyerLynk, we want to help marketers make the most of their budgets. With  90 percent of budgets spent on traditional media, SpyderLynk offers markets a way to increase each placement’s effectiveness, interactivity and engagement – making the most of the traditional media marketers already use.