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By SpyderLynk, October 5, 2009 4:05 pm

This past weekend, SnapTags were on display along with Dell’s new mini Netbooks at Austin City Limits Music Festival. Dell is the first computer manufacturer to use SnapTags, the more accessible, branded alternative to a 2D barcode, in event marketing.

Dell used SnapTags to drive interest and awareness in the mini Netbook by featuring a picture of the new product as the centerpiece of the promotional SnapTag. Consumers were invited to snap and send in the Dell SnapTag for the opportunity to win ACL Backstage passes, concert tickets to future show or a Dell Mini 10 Netbook.

The impact of Event Marketing has historically been tough to evaluate. Demonstrating a product among an event filled with a product’s target market feels like a good strategy, but only if a marketer really creates awareness and engages the consumer in a meaningful way.

SnapTags offer brand marketers a means for making event marketing more effective and measurable:

1.    SnapTags provide consumers a simple means for participating in a brand promotion at event.
2.    SnapTags give brand marketers a way to convert interest to an ongoing conversation when they offer access to an email or text club.
3.    SnapTag promotions can be used to drive booth or display traffic.

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By SpyderLynk, September 9, 2009 8:58 am

Brands are working harder today to engage consumers by delivering compelling brand experiences at events and trade shows.

SpyderLynk’s SnapTags give event marketers an opportunity to add interactive functionality to event marketing materials, making them more powerful and effective marketing devices.

Here are 10 interactive offers marketers can now deliver on traditional event marketing materials via a SnapTag to engage event participants and drive brand interest and sales activation:

1. Share Information
•    SnapTags are easy to place throughout an event or tradeshow booth offering unique pieces of information

2. Scavenger Hunt
•    Hunts involving 4-5 SnapTags drive visits to key event sites
•    Participants completing the hunt can receive prizes or have a chance to win a prize
•    Awarding ‘instant win’ prizes throughout the hunt can increase the level of excitement and participation

3. Promotions
•    Offer consumers a chance to enter sweepstakes and instant win promotional programs

4. Event Voting
•    Engage event participants to register their preferences or stance on event-related topics

5. Capture Interest
•    Offer participants an opportunity to register their interest in a subject or product and request a future phone call

6. Drive Retail Visits
•    Send a list of retail locations in an area or zip code

7. Motivate a Sale
•    Send back a discount code for an in-store or online purchase discount

8. Create an Ongoing Relationship
•    Offer an opportunity to opt into a email loyalty program
•    Offer a text update program

9. Offer Consumers a Donation Opportunity
•    Offer Consumers the opportunity to make a donation or trigger a donation from a sponsor

10. Enable Viral Activation
•    Encourage participants to extend the power of the program by forwarding the SnapTag to friends

SpyderLynk’s SnapTag Quick Response Tag is a branded, more accessible alternative to a 2D barcode. SnapTags have been successful in driving brand engagement at Lollapalooza, Austin City Limits, Arnold Sports Festival, the Mississippi State Fair and the National Stock Show events.