SnapTags for Foot Locker, Bertolli, Michael Jackson & Coke Zero

Unilever, Coke Zero, Sony Pictures and Foot Locker have added SnapTags to their marketing efforts enabling printed materials with interactive functionality. From event to shopper marketing, SnapTags are engaging consumers and driving brand value.

Coke Zero Event Marketing

Delivering more than just samples, the Coke Zero event campaign will use SnapTags engage consumers in a mobile dialog and sign them up for ongoing mobile communication. The innovative marketing campaign running through spring and summer will include five event teams and over 900 events.

Foot Locker Loyalty Marketing

Foot Locker has used SnapTags to launch new shoes from Nike and Addidas in January and February. Participating consumers can only see a portion of the soon to be released shoe Face Book, Foot Locker’s Blog or email – they snap and send to be among the first to see a photo of the new shoes.

Bertolli Cross-Channel & Shopper Marketing

Unilever is shaking up their cross-channel marketing for Bertolli Frozen Meals by featuring a SnapTag. The Bertolli SnapTag offers consumers a means of entering a brand sweepstakes. SnapTags appear in brand advertising and retail marketing materials running in 900 grocery stores from February through March.

This Is It Entertainment Marketing

Michael Jackson is now the centerpiece of a SnapTag Sony Pictures featured on the advertising for the launch of the This Is It DVD. The SnapTag gives consumers access to mobile video footage and a mobile link to purchase the video from Amazon.

Dell used SnapTags to drive interest and awareness in the mini Netbook by featuring a picture of the new product as the centerpiece of the promotional SnapTag. Consumers were invited to snap and send in the Dell SnapTag for the opportunity to win ACL Backstage passes, concert tickets to future show or a Dell Mini 10 Netbook.

The impact of Event Marketing has historically been tough to evaluate. Demonstrating a product among an event filled with a product’s target market feels like a good strategy, but only if a marketer really creates awareness and engages the consumer in a meaningful way.

SnapTags offer brand marketers a means for making event marketing more effective and measurable:

1.    SnapTags provide consumers a simple means for participating in a brand promotion at event.
2.    SnapTags give brand marketers a way to convert interest to an ongoing conversation when they offer access to an email or text club.
3.    SnapTag promotions can be used to drive booth or display traffic.

SpyderLynk’s SnapTags give event marketers an opportunity to add interactive functionality to event marketing materials, making them more powerful and effective marketing devices.

Here are 10 interactive offers marketers can now deliver on traditional event marketing materials via a SnapTag to engage event participants and drive brand interest and sales activation:

1. Share Information
•    SnapTags are easy to place throughout an event or tradeshow booth offering unique pieces of information

2. Scavenger Hunt
•    Hunts involving 4-5 SnapTags drive visits to key event sites
•    Participants completing the hunt can receive prizes or have a chance to win a prize
•    Awarding ‘instant win’ prizes throughout the hunt can increase the level of excitement and participation

3. Promotions
•    Offer consumers a chance to enter sweepstakes and instant win promotional programs

4. Event Voting
•    Engage event participants to register their preferences or stance on event-related topics

5. Capture Interest
•    Offer participants an opportunity to register their interest in a subject or product and request a future phone call

6. Drive Retail Visits
•    Send a list of retail locations in an area or zip code

7. Motivate a Sale
•    Send back a discount code for an in-store or online purchase discount

8. Create an Ongoing Relationship
•    Offer an opportunity to opt into a email loyalty program
•    Offer a text update program

9. Offer Consumers a Donation Opportunity
•    Offer Consumers the opportunity to make a donation or trigger a donation from a sponsor

10. Enable Viral Activation
•    Encourage participants to extend the power of the program by forwarding the SnapTag to friends

SpyderLynk’s SnapTag Quick Response Tag is a branded, more accessible alternative to a 2D barcode. SnapTags have been successful in driving brand engagement at Lollapalooza, Austin City Limits, Arnold Sports Festival, the Mississippi State Fair and the National Stock Show events.