MediaNews Group Adds SnapTags to “Live Better” Series
Comments (0) In an unprecedented move, MediaNews Group, one of the nation’s largest newspaper companies has added SnapTags to its “Live Better” special sections to give its print newspapers interactive functionality. This branded, more accessible alternative to a 2D barcode, appeared this week in the inaugural Live Better special section entitled Live Green running in 28 newspapers reaching over 3.8 million readers nationwide.
MediaNews Group is the first newspaper company to offer this interactive ability for readers and advertisers on a wide-scale. SnapTags allow readers to access extra digital content from the newspapers and advertisers themselves, including special offers, additional stories, coupons, prizes, free samples, etc. without ever having to leave their couch or kitchen table or put their newspaper down. SnapTags allow this content to be delivered instantly back to the reader’s cell phone – all readers have to do is snap a photograph of any of the SnapTags placed throughout Live Better special sections, send it to a designated phone number or e-mail address and get back unique extras.
And since nearly 90 percent of advertising budgets still go toward traditional print advertising, using SnapTags allows MediaNews Group and its advertisers an option to innovate to make the most of their print ads – setting them apart from the competition and allowing them to give readers more of what they want, when they want it.
Look for SnapTags in future special sections and editions of local MediaNews Group papers.
