Dell used SnapTags to drive interest and awareness in the mini Netbook by featuring a picture of the new product as the centerpiece of the promotional SnapTag. Consumers were invited to snap and send in the Dell SnapTag for the opportunity to win ACL Backstage passes, concert tickets to future show or a Dell Mini 10 Netbook.

The impact of Event Marketing has historically been tough to evaluate. Demonstrating a product among an event filled with a product’s target market feels like a good strategy, but only if a marketer really creates awareness and engages the consumer in a meaningful way.

SnapTags offer brand marketers a means for making event marketing more effective and measurable:

1.    SnapTags provide consumers a simple means for participating in a brand promotion at event.
2.    SnapTags give brand marketers a way to convert interest to an ongoing conversation when they offer access to an email or text club.
3.    SnapTag promotions can be used to drive booth or display traffic.