VPX Sports goes mobile with SpyderLynk SnapTags
Comments (0) VPX Sports, a leading muscle and fitness nutrition brand, tapped SpyderLynk’s quick response tag to support its event and advertising efforts and was recently featured on VPX advertising in Oxygen Magazine.
The advertisement running in Oxygen features a key VPX sports nutrition supplement product – Redline Princess. The first 200 participants to send in the SnapTag photo of the product using their mobile phones receive a free product sample, and will have the opportunity to engage in a lasting mobile relationship with VPX.
“This is one of the first times this technology has been used in our industry,” said Omar Santamaria, Creative Director for VPX. “Incorporating SpyderLynk’s SnapTag quick response tag in our Oxygen Magazine ads not only allows us to engage with our customers on a mobile level, it enables us to track consumer behavior, and to tailor our messages and promotions to specific consumer groups – increasing the effectiveness and adding a new dimension to our overall marketing programs.”
VPX Sports used models wearing SnapTags at the Arnold Sports Festival to engage with consumers
At the Arnold Sports Festival, one of the nation’s largest multi-sport festivals bringing together thousands of gym owners, athletes and fitness companies, VPX used a promotional team adorning multiple SnapTags on their lanyards to give away samples redeemable at the VPX booth.
For more information on SpyderLynk’s relationship with VPX Sports, check out the full news release here.
