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By SpyderLynk, September 16, 2009 10:11 am

VPX Sports, a leading muscle and fitness nutrition brand, tapped SpyderLynk’s quick response tag to support its event and advertising efforts and was recently featured on VPX advertising in Oxygen Magazine.

The advertisement running in Oxygen features a key VPX sports nutrition supplement product – Redline Princess. The first 200 participants to send in the SnapTag photo of the product using their mobile phones receive a free product sample, and will have the opportunity to engage in a lasting mobile relationship with VPX.

“This is one of the first times this technology has been used in our industry,” said Omar Santamaria, Creative Director for VPX.  “Incorporating SpyderLynk’s SnapTag quick response tag in our Oxygen Magazine ads not only allows us to engage with our customers on a mobile level, it enables us to track consumer behavior, and to tailor our messages and promotions to specific consumer groups – increasing the effectiveness and adding a new dimension to our overall marketing programs.”

VPX Sports used models wearing SnapTags at the Arnold Sports Festival to engage with consumers

At the Arnold Sports Festival, one of the nation’s largest multi-sport festivals bringing together thousands of gym owners, athletes and fitness companies, VPX used a promotional team adorning multiple SnapTags on their lanyards to give away samples redeemable at the VPX booth.

For more information on SpyderLynk’s relationship with VPX Sports, check out the full news release here.

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By SpyderLynk, September 9, 2009 8:58 am

Brands are working harder today to engage consumers by delivering compelling brand experiences at events and trade shows.

SpyderLynk’s SnapTags give event marketers an opportunity to add interactive functionality to event marketing materials, making them more powerful and effective marketing devices.

Here are 10 interactive offers marketers can now deliver on traditional event marketing materials via a SnapTag to engage event participants and drive brand interest and sales activation:

1. Share Information
•    SnapTags are easy to place throughout an event or tradeshow booth offering unique pieces of information

2. Scavenger Hunt
•    Hunts involving 4-5 SnapTags drive visits to key event sites
•    Participants completing the hunt can receive prizes or have a chance to win a prize
•    Awarding ‘instant win’ prizes throughout the hunt can increase the level of excitement and participation

3. Promotions
•    Offer consumers a chance to enter sweepstakes and instant win promotional programs

4. Event Voting
•    Engage event participants to register their preferences or stance on event-related topics

5. Capture Interest
•    Offer participants an opportunity to register their interest in a subject or product and request a future phone call

6. Drive Retail Visits
•    Send a list of retail locations in an area or zip code

7. Motivate a Sale
•    Send back a discount code for an in-store or online purchase discount

8. Create an Ongoing Relationship
•    Offer an opportunity to opt into a email loyalty program
•    Offer a text update program

9. Offer Consumers a Donation Opportunity
•    Offer Consumers the opportunity to make a donation or trigger a donation from a sponsor

10. Enable Viral Activation
•    Encourage participants to extend the power of the program by forwarding the SnapTag to friends

SpyderLynk’s SnapTag Quick Response Tag is a branded, more accessible alternative to a 2D barcode. SnapTags have been successful in driving brand engagement at Lollapalooza, Austin City Limits, Arnold Sports Festival, the Mississippi State Fair and the National Stock Show events.